The next step

To ASA’s best practice guidance on VAT-inclusive and VAT-exclusive price claims

[Weblink]

To the CAP Code

[Weblink]

With VAT or without VAT... that is the question!

Common VAT query. In May 2020 the Advertising Standards Authority (ASA) advised that one of the most common queries (and complaints) it receives is the correct use of VAT-inclusive and VAT-exclusive prices in advertising. The CAP Code - which the ASA enforces - has strict rules on pricing which apply to all advertising and marketing materials. This includes on websites and social media profiles. The ASA is encouraging businesses to follow its best practice advice which explains how prices should be displayed in business ads (see The next step ).

For the CAP Code and the ASA’s best practice guidance on VAT-inclusive and VAT-exclusive price claims, visit http://tipsandadvice-business.co.uk/download (CD 21.18.08).