Things you should know about ad banners
The power of banners
Banners help to increase your name or brand awareness and to attract people to your website. The Google Display Network ( http://bit.ly/2H5QJly ) allows you to place banner ads on websites which have indicated through Google AdSense ( https://www.google.com/adsense ) that they want to display such ads. Google Display Network is the largest advertising network in the world, with two million connected sites. To use it, check out the Google Ads advertising platform ( https://ads.google.com/intl/en_uk/home - the former Google AdWords).
Define your target group
It’s essential that advertise on the right websites for you. Fortunately, within the Google Display Network you can clearly define the people you want to reach. You can make a selection based on interests, education, age, gender, region, etc. You can decide how much money you wish to spend on your campaign - the larger the budget, the more often your banner will be displayed on websites that address your target audience.
Be creative
Regarding design, you will first have to accept the Ads Policy ( http://bit.ly/2JqriOv ). If you don’t have the required graphic skills for creating a banner yourself, you can always fall back on the Google Ads Ad Gallery ( http://bit.ly/2WxIu8u ). Tip. Plus inspiration and tips to create attractive ads can be found in Google’s Rich Media Gallery ( http://www.richmediagallery.com ).
Formulate a clear message
Define the goal of the banner and the message you wish to convey. Of course, you want people to click through to your website, but you should be very clear about what they can expect there. It’s a good idea to create a sense of urgency (“Until 15 June”, etc.). Google gives the following useful tip: use terms like “special offer” or “discount coupon” to highlight a specific advantage that you offer your customers.
Choose the right size
Banners come in various shapes and sizes. An overview of common sizes, including examples, can be found at Google Ads Help ( http://bit.ly/2H92Lfl ). In addition, check out the best-performing advertising formats at AdSense Help ( http://bit.ly/2V5bJxS ). Tip. Always use “responsive” banners that automatically adapt themselves to the size of the screen.
Create subtle dynamics
More and more banners contain animations, videos or interactive elements. Studies show that such dynamic ads score better than their static variants. Note. Be careful with such animations: they shouldn’t obscure your message. And definitely avoid noisy banners - they will inevitably annoy visitors.
Create a landing page
Create a special landing page for people who click through. What you want to highlight though your banner should be immediately available there.
Create your profile to unlock this advice and many more.